Tools
Most agencies hide the method. These three tools are public. Run them on your current site, then send the score with a teardown request.
Twelve checks a shop site either passes or fails. Phone, prices, photos, towns, speed, forms. You get a 0–100 and the fixes in order.
Pick a trade and a town. See the first fold we would ship: headline, proof, call / text / book. This is the part template farms get wrong.
The exact page list a pest shop, HVAC company, wrap shop, barber, or STR cleaner actually needs — not a 40-page brochure.